An office can be a direct reflection of a company in many ways. Whether it be through cleanliness or outspoken colors, a client will come up with a first impression when entering your office. How can you be sure it will be the right one?
Branding is an important aspect for every business,and it extends far beyond your office layout? Some people will deem painting their offices as unnecessary, but when it comes to your clients and their impressions of you and your company it can sometimes be a make-or-break proposition. Here are several ways that a fresh coat – or three – of paint can spruce up your office and help win your client over as soon as they enter the door.
When creating your logo and brand, you want to be confident that it is an accurate representation of your business and even yourself. Your office can do the same! When your clients walk through the door, you want them to instantly recognize your branding and feel a sense of comfort with your company’s identity.
Incorporating an oversized logo as a wall accent in your lobby or entryway can welcome visitors and show them that you take your business seriously. Having a strong sense of brand identity can leave a memorable impression on your clients.
With the endless combinations of paint colors and finishes, the opportunity to be bold with your office’s wall colors is waiting to be seized. Incorporating bold accent walls makes a statement, and is also a great way to show off your company’s color scheme. Molding your office around your brand’s logo and colors not only presents a strong brand identity, but canshow your brand’s personality as energetic through bright colors, or green and eco-friendly.
Not only will bold colors leave an impression on your client, but they can affect the productivity of your office as well. The colors associated within your office can unintentionally provoke a mood or tone for your employees. Color association is a strong, but oftentimes overlooked detail when designing an office. For example, blue can be associated with gloominess or sadness whereas yellow can be associated with energy and happiness. These are all things to take into consideration when being bold with color.
If you’re thinking about adding that pop of color – but an accent wall might not work due to glass wall constraints, or feel it may affect the space of the room – think about going beyond the walls. Painting an accent door or even a section of your ceiling can still offer that pop of color without affecting the space or visual aspect of the room. Creating that pop of color is especially important for an office with low ceilings as it can add volume to the room in a different way.
Within the office, having colorful dividers will give your offices and desks a more individualized feel, and offer mood benefits to your employees without the commitment of painting an entire accent wall.
In addition to the almost endless possibilities of paints and finishes, the technique with which you paint your office can add texture to the walls, creating a completely different look. Painting to create texture can add more personality to your office while remaining budget-friendly. Thinking about adding wood to your space? Forget the actual wood and paint the walls for a similar look at a fraction of the cost. Adding texture can be a perfect alternative to a colored accent wall, especially if you’re looking to stay neutral.
As mentioned before, painting your office can sometimes be relegated to a last-minute detail or seen as not important, but it can truly make a difference in the look and feel of your office, and even affect productivity. Creating a strong sense of your brand can leave your clients with a great impression of you and your business.
You invested in creating a lasting brand, now amplify that by matching it with your office! Want some advice from the experts on how you can take your office to the next level? Contact us today to see how we can help you and your next office renovation!
© 2021. CIC-CORP. COMMERCIAL INTERIOR CONTRACTORS. ALL RIGHTS RESERVED.